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Sports Business: Law, Practice and Precedents 2nd ed


ISBN13: 9780853088615
ISBN: 0853088616
Published: March 2005
Publisher: LexisNexis Butterworths
Country of Publication: UK
Format: Hardback & CD-ROM
Price: Out of print



Sport is now big business with clubs, sponsors and agents all trying to capitalise on the marketing opportunities created though an association with a team, player or sporting event. Complex agreements might involve anything from broadcasting rights to product endorsement, but each transaction involves common legal and contractual issues vital to the success of the commercial relationship. Sports Business: Law, Practice and Precedents concentrates on the legal issues which must be considered when structuring and negotiating these valuable deals.

This second edition has been comprehensively updated and expanded since the first edition (Sport, Business and the Law), and now includes:-

  • coverage of cases such as Arsenal Football Club plc v Matthew Reed
  • new sections dealing with new media rights, design rights, and image rights
  • chapters covering broadcasting contracts and sports marketing which have been substantially expanded
  • over a dozen new precedents gathered together in a separate section
  • a CD-ROM containing all the precedents for you to adapt to your own needs
Written by a team of leading practitioners within the field of sports law, Sports Business: Law Practice and Precedents is indispensable to anyone involved in advising and negotiating sports deals.

Subjects:
Sports Law
Contents:
Introduction
Rules and Regulations
Commercial Agreements
IP Rights and Sport
Advisiong Individuals: Employment, Participation and Commercial
Sports marketing
Staging and Venue Considerations
Media Rights
Precedents