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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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The Law and Practice of Trademark Transactions: A Global and Local Outlook

Edited by: Irene Calboli, Jacques; de Werra

ISBN13: 9781783472123
Published: February 2016
Publisher: Edward Elgar Publishing Limited
Country of Publication: UK
Format: Hardback
Price: £195.00

In stock.

The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives.

After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms.

Key features include:

  • A comprehensive overview of legal and policy-related issues
  • A blend of approaches underpinning strategic considerations with analytical rigour
  • Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions
  • Authorship from renowned trademark experts

Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.

Intellectual Property Law
Foreword: Sir. Robin Jacob
Introduction: Irene Calboli and Jacques de Werra

A. International Framework
1. TRIPS, Trademarks, and Trademark Transactions: Irreconcilable Differences?Daniel J. Gervais
2. Trademark Transactions and the Normative Framework of the World Intellectual Property OrganizationMarcus Hopperger
B. Strategic Considerations
3. Licensing Commercial Value: From Copyright to Trademarks and BackJane C. Ginsburg
4.The Complexities of Domain Names Transactions: Contracts for a Market Where Value Increases with TimeCedric Manara
5. How to Make Two Out of One - the Ins and Outs of Trademark Portfolio Splitting TransactionsGregor Buhler and Luca Dal Molin
6. Competition, Markets, and Trademark TransactionsShubha Ghosh
C. Valuation, Taxation, Security Interests and Bankruptcy
7. Brand Differentiation and Industry Segmentation-Drivers for Trademark Valuation in Corporate TransactionsRoy P. D'Souza
8. Trademark Transactions and International Tax StrategiesJean-Frederic Maraia
9. Registering Security Interests Over Trademarks: Theory and Practice in AustraliaRobert Burrell and Michael Handler
10. The Intersection of Trademarks, Licenses and Bankruptcy: Ending Uncertainties in the LawXuan-Thao Nguyen
D. Dispute Prevention and Settlement Mechanisms
11. Out of the Shadows: The Unique World of Trademark Consent AgreementsNeil Wilkof
12. Choice-of-Court and Choice-of-Law Clauses in International Trademark TransactionsDai Yokomizo
13. Alternative Dispute Resolution Mechanisms for solving Trademark Disputes (Mediation, UDRP, Arbitration)Jacques de Werra

A. Trademark Transactions in Europe
14. Trademark Transactions in EU Law: Refining the Approach to Selective Distribution Networks and National Unfair Competition LawMartin Senftleben
15. UK Perspectives on Trademark Transactions: A Liberal ApproachLaura Anderson
16. Trademark Transactions in Germany: A continental European System Moves Towards Common Understanding with the USAxel Nordemann and Christian Czychowski
17. French Perspectives on Trademark Transactions: from the Civil Code to the Business Law?Nicolas Binctin
B. Trademark Transactions in North and South America
18. Trademark Transactions in the United States: Towards a De Facto Acceptance of Trading In Gross?Irene Calboli
19. New Dress Code for Business Transactions in Brazil: Essentials and Peculiarities of Trademarks in the SpotlightJose Carlos Vaz e Dias
C. Trademark Transactions in Asia
20. Chinese Trademark Law and Trademark Transactions: A Law in Transition in the Global Economy He Guo
21. Japanese Perspectives on Trademark Transactions: Is Expansive Trademark Practice Prevailing Over the Conservative Stoicism?Shinto Teramoto
22. Trade Marks Transactions in ASEAN: Convergences and Divergences in Emerging MarketsSusanna H.S. Leong
23. Trademark Transactions in India: Exploring the Genre, Scope and ConsequenceRaman Mittal