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Vol 23 No 5 May/June 2018

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LinkedIn for Lawyers: Developing a Profile and Brand

ISBN13: 9781783582174
Published: October 2015
Publisher: Ark Group
Country of Publication: UK
Format: Paperback (150 pages)
Price: £50.00

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Your clients and prospects are on LinkedIn – are you?

If you already have a LinkedIn profile, does it represent you well enough to attract your ideal clients?

With over 380 million members in 200 countries around the world, LinkedIn is the largest online professional networking site in the world. LinkedIn for Lawyers: Developing a Profile and Brand is written for lawyers who want to harness the power of LinkedIn to position themselves and attract more of their ideal clients by creating a stand-out, magnetic LinkedIn profile. It is a step-by-step guide to using LinkedIn to establish yourself as the ‘go to’ expert in your target area of practice.

Detailed, practical guidance is provided on every stage, from setting up an account to adding supporting material, the pros and cons of premium accounts, and to how to optimise your profile so you get found by your ideal clients and referrers. It also includes real-life examples of great lawyer LinkedIn profiles so you can see first-hand how others have used LinkedIn to position themselves as legal experts fields.

The book will help lawyers to:

  • Create and manage their LinkedIn profile;
  • Promote themselves and their firm or company;
  • Research potential clients;
  • Build relationships with current clients, increase repeat business, and referrals;
  • Market their expertise and establish credibility; and
  • Raise their profile within target markets.
After reading this book, you will not only understand how to use this popular networking tool better, but you will be able to make tangible improvements to your profile and LinkedIn use.

Legal Practice Management
Chapter 1: Introduction
Chapter 2: An introduction to LinkedIn
Chapter 3: How to set up a LinkedIn account
Chapter 4: Creating content for your LinkedIn profile
Chapter 5: How to optimise your profile to get found by your ideal client
Chapter 6: Enrich your profi le by adding supporting material
Chapter 7: Putting your best foot forward
Chapter 8: Adding branding to your profile
Chapter 9: Raising your profile
Chapter 10: Raising your profi le globally
Chapter 11: Get comfortable with your account settings
Chapter 12: Common LinkedIn account issues
Chapter 13: Premium accounts – Are they worth it?
Chapter 14: Case studies – Examples of great LinkedIn profiles for lawyers
Chapter 15: Next steps – Growing your business network