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Wildy’s Book News

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Vol 24 No 6 June/July 2019

Book of the Month

Cover of Contracts of Employment: Law and Guidance and Precedents

Contracts of Employment: Law and Guidance and Precedents

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European Fashion Law: A Practical Guide from Start-Up to Global Success

ISBN13: 9781788113021
Published: February 2019
Publisher: Edward Elgar Publishing Limited
Country of Publication: UK
Format: Paperback
Price: £65.00
Hardback edition , ISBN13 9781788113007

In stock.

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.

Readers will benefit from:

  • The logical and easy-to-follow structure which highlights relevant legal considerations at each stage in the development of a fashion business
  • First-hand, practical guidance on commercial issues associated with the fashion industry, including: how to avoid costly legal disputes, launching a website and working with third parties
  • Advice on how to protect a company’s intellectual property at each stage of business development: from registering designs to combating counterfeits
  • A concise overview of relevant EU legislation and case law as it applies in practice.
This inherently practical book will be a helpful go-to guide for those running a fashion business and for their in-house legal teams. For lawyers in practice the book will be useful point of reference when advising fashion and retail clients. For students of fashion, design, retail, or intellectual property, this book will provide a practical grounding to accompany academic studies.

Intellectual Property Law
PART 1 Setting the scene
1. What is fashion law?
2. What is European law?
PART II Before you tell anyone about your new product or idea
3. Trade marks and your brand
4. Copyright and your creative works
5. Image rights
6. Designs
7. Other important rights
PART III Getting your business started
8. Before you incorporate your company
9. Before you enter into your first contract
10. Before you get anyone new involved
11. Before signing an agency or distribution agreement
12. Before you post anything online
13. Raiding the fashion archive
14. Before you collect any personal data
15. Before you sign a lease
16. Before your first ad campaign
17. Before launching your e-commerce site
PART IV The big issues
18. Franchising
19. Resolving disputes
20. If someone copies you
21. If you are sued
22. Taxation and logistics
23. Selling up
24. Combating counterfeits
25. Managing the supply chain
26. What’s next?