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Vol 21 No 10 Oct/Nov 2016

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Criminal Injuries Compensation Claims

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Advertising Law and Regulation 2nd ed


ISBN13: 9781845924515
Previous Edition ISBN: 0406897700
Published: November 2010
Publisher: Bloomsbury Professional
Country of Publication: UK
Format: Hardback
Price: £125.00 - Unavailable at Publisher



This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws.

It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.

The new second edition takes on a more practical and user-friendly structure, with updated and expanded coverage of contract law, breach of confidence, copyright and data protection.

Subjects:
Commercial Law, Consumer Law, Media and Entertainment Law
Contents:
Part 1 General Legal Areas: Consumer protection
Defamation
Malicious falsehood
Trade marks
Passing off
Comparative advertising
Contract law
Deceit and misrepresentation
Breach of Confidence
Privacy
Data protection
Copyright and moral rights
European law
Discrimination
Obscenity, indecency, religious and racial hatred
Contempt of court
Prize draws, competitions and lotteries
Advertising of gambling
Digital marketing and advertising

Part 2 Specific Advertising Rules: Accountants
Actuaries
Alcohol
Ambush marketing
Animals and birds
Architects
Aviation
Branded content
British Broadcasting Corporation
Care homes
Charities
Children
Cinema advertising
Contraceptives, pregnancy and sanitary protection
Contract/customer publishing
Currency and postage stamps
Dating agencies
Diseases
Elections
Employment and business opportunities
Environment and green claims
Financial services
Flags
Food and drink
Fuel and energy
Hallmarks
Health, cosmetics, beauty and slimming
Holidays
Housing
Human organs
Identification of advertising
Legal professionals
Licensed conveyancers
London Transport
Lucky charms and clairvoyants
Massage establishments
Medical and veterinary professionals
Medicines
Motoring
Offensive weapons
Olympic Symbol and London 2012
Opticians
Organic products
Outdoor and ambient advertising
Pesticides
Public telephones
Political and cause advertising
The Red Cross
Religious advertising
Royalty
Smoking and tobacco
Stolen property
Taxis
Telecommunications and broadband
Timeshares
Unauthorised broadcasts
Uniforms
Vanity publishing
Videos and computer games

Part 3 Regulatory Bodies:
Introduction
Background to self/co-regulation
Regulatory structure for non-broadcast advertising: CAP Code
Regulatory structure for broadcast advertising
Regulatory structure for on-demand programme service advertising: CAP/ASA and Ofcom
Remit: What advertising do the CAP and BCAP Codes cover?
Complaints to ASA/ASAB
CAP and BCAP Code rules and ASA/ASAB adjudications: general rules
CAP/BCAP Code rules and ASA/ASAB adjudications: specific categories
Scheduling (BCAP Code only, Section 32)
Copy advice and clearance
Ofcom's retained regulatory role
Regulation of advertising of premium rate services: Ofcom and PhonepayPlus
PhonepayPlus Code of Practice
PhonepayPlus complaint investigation procedures
PhonepayPlus enforcement
Other regulatory bodies
Challenging regulatory decisions and restrictions
Freedom of information
Advertising regulation abroad