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This authoritative book provides practical guidance on the commercial exploitation of intellectual property from a practitioner’s, rather than from a theoretical or academic, perspective. It deals with the legal and commercial issues that arise in relation to intellectual property in a wide range of business transactions, going beyond licensing and assignment to explain IP issues in situations such as takeovers, joint ventures and franchises.
Each chapter explores a different type of transaction, giving up-to-date, commercial tips for the practitioner on how to proceed, taking into account the practical demands of business clients. It also explains the differences of approach in key European jurisdictions, essential for international exploitation of IP rights.