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Vol 22 No 1 Jan/Feb 2017

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Marketing Your Law Firm

ISBN13: 9781853287459
ISBN: 1853287458
Published: December 2001
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback & CD-ROM
Price: £54.50

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""Marketing Your Law Firm"" provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion. The free disk that accompanies this title should help you to develop your own marketing plan, suited to the specific needs of your firm.

Legal Practice Management
List of exercises, Introduction, Part 1 Marketing Planning, 1. The profile of your firm, 2. Analysing your clients, 3. Analysing your operating environment, 4. Analysing your competitors, 5. Setting objectives and creating an action plan, 6. Example marketing report, Part 2 Market and Client Research, 7. Approaching a research project, 8. Example questionnaire, Part 3 Promotion, 9. Using and evaluating promotional methods, 10. The promotional tools