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Vol 23 No 4 April/May 2018

Book of the Month

Cover of Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Edited by: Alexander Learmonth, Charlotte Ford, Julia Clark, John Ross Martyn
Price: £295.00

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Lowe legislation jp
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Court protection no 2
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Uk supremem 1 8
Williams published

Marketing Your Law Firm

ISBN13: 9781853287459
ISBN: 1853287458
Published: December 2001
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback & CD-ROM
Price: £54.50

Low stock.

""Marketing Your Law Firm"" provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion. The free disk that accompanies this title should help you to develop your own marketing plan, suited to the specific needs of your firm.

Legal Practice Management

Part 1 Marketing Planning,
1. The profile of your firm,
2. Analysing your clients,
3. Analysing your operating environment,
4. Analysing your competitors,
5. Setting objectives and creating an action plan,
6. Example marketing report,

Part 2 Market and Client Research,
7. Approaching a research project,
8. Example questionnaire,

Part 3 Promotion,
9. Using and evaluating promotional methods,
10. The promotional tools