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To compete with the new entrants into the legal services market, firms will need to become more aware of marketing issues across the whole range of their activities.
Aimed at small to medium-sized law firms, the second edition of this popular book looks at the introduction of alternative-business structures and ways in which firms should compete using traditional marketing methods and social media.
Written by two experts in law firm marketing, this book will show you how to:
The book also contains an extensive range of template letters and precedents on the accompanying CD-ROM, enabling you to customise them as needed.