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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Secondhand & Out of Print

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Marketing Legal Services: Succeeding in the New Legal Marketplace 2nd ed

ISBN13: 9781853287565
Previous Edition ISBN: 9781853286582
Published: November 2011
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback & CD-ROM
Price: £76.50

Low stock.

To compete with the new entrants into the legal services market, firms will need to become more aware of marketing issues across the whole range of their activities.

Aimed at small to medium-sized law firms, the second edition of this popular book looks at the introduction of alternative-business structures and ways in which firms should compete using traditional marketing methods and social media.

Written by two experts in law firm marketing, this book will show you how to:

  • assess your market position
  • evaluate your marketing activity
  • establish and develop your marketing database and use it to increase business
  • increase profitability
  • make social media work for your firm
  • ensure your firm competes effectively with new entrants to the market.

The book also contains an extensive range of template letters and precedents on the accompanying CD-ROM, enabling you to customise them as needed.

Legal Practice Management
1. 'Oh no! Not another marketing book'
2. Marketing and the legal profession
3. Reviewing your firm's current position
4. A marketing audit of your firm
5. Marketing and management
6. Databases
7. Practice development
8. Business structures and alternative business structures
9. Underlying promotional matters
10. Websites and the internet
11. A client registration scheme and newsletters
12. Advertising, press relations and other promotion
13. Tying up loose ends and specific campaigns.