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Vol 23 No 5 May/June 2018

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Drafting Commercial Agreements

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This book is now Out of Print.
A new edition has been published, the details can be seen here:
Marketing Legal Services: Succeeding in the New Legal Marketplace 2nd ed isbn 9781853287565

Marketing Legal Services: Succeeding in the New Legal Marketplace

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ISBN13: 9781853286582
New Edition ISBN: 9781853287565
Published: May 2008
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback & CD
Price: Out of print

Alternative business structures, as enabled by the Legal Services Act, means that solicitors’ practices will soon be competing with nationally recognised brands offering legal and other services. Marketing Legal Services helps solicitors prepare their practices for the future. This highly practical and user-friendly book deals with the whole range of marketing topics, showing practitioners how to:-

  • capitalize on the firm's key strengths
  • compete effectively with nationally trusted brands
  • develop the practice through marketing management
  • establish and develop a marketing database and use it to drive business
  • increase and maximise profitability.
The book includes a free CD-ROM with useful questionnaires, forms and precedents for easy customisation. Case studies drawn from the authors' experience exemplify good and bad practice.

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Legal Practice Management
1.Oh No! Not another marketing book
2. Marketing and the legal profession
3. Reviewing your firm’s current position
4. A marketing audit of your firm
5. Marketing and management
6. Databases
7. Practice development
8. Underlying promotional matters
9. Dealing with clients
10. Websites and newsletters
11. A client registration scheme
12. Divisionalisation, succession planning, recruitment and retention for staff and partners
13. Press relations and public promotion
14. Specific campaigns and tying up the loose ends.