Marketing, Management and Motivation: Successful Business Development for Professional Service Firms

This book present a unique guide to successful business development for lawyers, accountants, property professionals and other service-focused organisations. Based on extensive practical experience and research, their approach is based on the premise that the success of any business is directly linked to its ability to achieve and maintain the optimum balance between three key factors:

• proactive management
• a pragmatic and consistent approach to marketing
• motivated and enthusiastic staff.

The book demonstrates how this unique approach can help firms establish sensible plans and objectives, implement realistic programmes of marketing activity, monitor progress and recognise where, when and why things may be going wrong.