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Vol 21 No 11 Nov/Dec 2016

Book of the Month

Cover of Criminal Injuries Compensation Claims

Criminal Injuries Compensation Claims

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Marketing, Management and Motivation: Successful Business Development for Professional Service Firms

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ISBN13: 9781853288104
ISBN: 1853288101
Published: August 2002
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback
Price: Out of print



This book present a unique guide to successful business development for lawyers, accountants, property professionals and other service-focused organisations. Based on extensive practical experience and research, their approach is based on the premise that the success of any business is directly linked to its ability to achieve and maintain the optimum balance between three key factors:

  • proactive management
  • a pragmatic and consistent approach to marketing
  • motivated and enthusiastic staff.
The book demonstrates how this unique approach can help firms establish sensible plans and objectives, implement realistic programmes of marketing activity, monitor progress and recognise where, when and why things may be going wrong.

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Subjects:
Legal Practice Management
Contents:
Basic planning techniques
the marketing and promotions mix
brand building
existing clients - your greatest opportunity
new business development
strategic management and structure
operations management
knowledge management
internal communication
individual performance
flexible working practices
the question of quality.