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Wildy’s Book News

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Vol 23 No 4 April/May 2018

Book of the Month

Cover of Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Williams, Mortimer and Sunnucks: Executors, Administrators and Probate

Edited by: Alexander Learmonth, Charlotte Ford, Julia Clark, John Ross Martyn
Price: £295.00

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UK Public Holiday Monday 28th May

Wildy's will be closed on Monday 28th May, re-opening on Tuesday 29th.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual credit cards will not be charged until the order is processed and ready to despatch.

Any Sweet & Maxwell or Lexis eBook orders placed after 4pm on the Friday 25th May will not be processed until Tuesday May 29th. UK orders for other publishers will be processed as normal. All non-UK eBook orders will be processed on Tuesday May 29th.

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Marketing, Management and Motivation: Successful Business Development for Professional Service Firms

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ISBN13: 9781853288104
ISBN: 1853288101
Published: August 2002
Publisher: Law Society Publishing
Country of Publication: UK
Format: Paperback
Price: Out of print



This book present a unique guide to successful business development for lawyers, accountants, property professionals and other service-focused organisations. Based on extensive practical experience and research, their approach is based on the premise that the success of any business is directly linked to its ability to achieve and maintain the optimum balance between three key factors:

  • proactive management
  • a pragmatic and consistent approach to marketing
  • motivated and enthusiastic staff.
The book demonstrates how this unique approach can help firms establish sensible plans and objectives, implement realistic programmes of marketing activity, monitor progress and recognise where, when and why things may be going wrong.

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Subjects:
Legal Practice Management
Contents:
Basic planning techniques
the marketing and promotions mix
brand building
existing clients - your greatest opportunity
new business development
strategic management and structure
operations management
knowledge management
internal communication
individual performance
flexible working practices
the question of quality.