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A step-by-step guide for solicitors, explaining how to devise and carry through a marketing plan, win profitable new clients, sell more services to existing clients and increase prices without deterring new clients or upsetting old ones.;Whether solicitors like it or not, the author contends that these questions of marketing and promotion are of vital importance to all firms, large and small. The choice is not whether or not to use marketing skills, but whether to do it badly or professionally. It does not require huge ammounts of money. The smallest firm with a modest budget can make dramatic improvements.;The author's direct experience of assessing numerous firms of solicitors trying to sell their services has convinced him of the ease with which most could improve the way their potential clients view them.