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Wildy’s Book News

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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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How to Market to Existing Clients and Contacts New ed

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ISBN13: 9781858112701
ISBN: 1858112702
Published: December 2000
Publisher: EMIS Professional Publishing
Format: Paperback
Price: Out of print

Marketing to existing clients is the biggest single marketing weakness for most lawyers and law firms. Typically, the majority of marketing resources and efforts are thrown at trying to win totally new clients, despite the fact that most income comes from repeat business from past clients, word of mouth recommendations from them, or from professional introducers. This title introduces you to proven techniques for tapping into your existing client and contact base to generate even more business from them. Not only that but it shows you how to: save a proportion of money you are currently spending on trying to win new clients; increase client satisfaction; generate more positive word of mouth referrals from clients and contacts; and increase your level of business. Practical examples and case studies are given along with sample materials - which purchasers have permission to use and adapt for their own purposes.

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