Your email address will be used for Wildy’s marketing materials only. We will never give your email address to any third party.
Special Discounts for Pupils, Newly Called & Students
Browse Secondhand Online
Wildy's will be closed on Monday 29th May and will re-open on Tuesday 30th May.
Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.
As usual Credit Cards will not be charged until the order is processed and ready to despatch.
Any non-UK eBook orders placed after 5pm on the Friday 26th May will not be processed until Tuesday 30th May. UK eBook orders will be processed as normal.
The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analysed. Other areas of law examined include: the contractual relationships vis advertising and promotions,copyright, trade marks and branding, passing off, defamation, character merchandising and personality endorsement, product and price descriptions, comparative advertising, the use of third party material and the law governing lotteries and promotions. There is also a section on legal procedure and remedies.