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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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This book is now Out of Print.
A new edition has been published, the details can be seen here:
Social Media for Lawyers: Twitter Edition 2nd isbn 9781908640314

Social Media for Lawyers: Twitter Edition

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ISBN13: 9781906355630
New Edition ISBN: 9781908640314
Published: September 2008
Publisher: Ark Group
Country of Publication: UK
Format: Paperback
Price: Out of print

Your clients and peers are already using Twitter and other social media tools as a critical means of collaboration and business development - are you?

This micro-blogging tool has become increasingly popular amongst leading law firms including: Allen & Overy; Weil, Gotshal & Manges; Deacons; McDermott Will & Emery; Dechert LLP and more over the last two years and is now used extensively by forward thinking lawyers to make contacts, share information, acquire new clients, communicate with colleagues and publicise their expertise.

Initially dismissed by many as a pointless fad, there are now a growing number of tales of individuals and firms who have had great success from using Twitter to promote themselves or their services. With over six million users and more joining everyday, you simply can't afford not to ensure you are tapping into this vibrant, growing community and taking advantage of the many opportunities it has to offer.

Managing Partner's new report Social Media for Lawyers: Twitter Edition will show you exactly how Twitter can work for your law firm and how it can quickly become an essential business development tool. The report exposes the myths and guides you to a position where you are regularly bringing in new business to your firm from this thriving and influential community, including CEOs and general counsel of major corporations.

Practical advice and proven examples are provided of how to establish trusted relationships and gain new clients with a relatively small amount of effort and, crucially, no initial cost. Social Media for Lawyers: Twitter Edition written by lawyer Adrian Dayton, will help you:-

  • Overcome objections to using Twitter within your firm;
  • Engage quickly without looking like a rookie;
  • Create a Twitter profile that will hook clients in the blink of an eye;
  • Quickly build a network of relevant contacts and influential people;
  • Understand the tools/techniques (and the jargon surrounding them) that make Twitter a more powerful networking and business tool than any other social media;
  • Find prospective clients on Twitter and offer your services to them before your competitors;
  • Use Twitter to support other marketing activities;
  • Capture genuine, qualified leads; and,
  • Keep out of trouble and behave ethically.
Adrian Dayton's concise guide even goes a step further to help you turn your existing website into a successful mechanism for capturing new prospects and initiating a conversation that will result in more business for your firm. Social Media for Lawyers: Twitter Edition focuses entirely on how you will bring new clients to your firm by engaging with an already waiting community of people looking for your services.