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Number of Pages: 95
Medium-sized companies are the economic ‘bread and butter’ for many law firms. Yet, very few have a dedicated marketing strategy for targeting this vital clientele.
With rising competition from other law firms, professional service providers, banks, insurance companies, and a growing range of online and offline products now available to medium-sized companies, securing their business has never been tougher.
Managing Partner’s report on Winning Legal Business from Medium-Sized Companies offers unique insight into this crucial market and how to capitalise on it through the development of a tailored marketing strategy. Drawing on original research the report reveals:
You will also find useful appendices including: marketing checklists and questionnaires, and a sample marketing plan for targeting medium-sized companies and clients.
Winning Legal Business from Medium-Sized Companies will help you build a competitive marketing strategy to successfully target this crucial market.