Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 22 No 4 April/May 2017

Book of the Month

Cover of Whistleblowing: Law and Practice

Whistleblowing: Law and Practice

Price: £175.00

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


UK Public Holiday May 2017

Wildy's will be closed on Monday 29th May and will re-open on Tuesday 30th May.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual Credit Cards will not be charged until the order is processed and ready to despatch.

Any non-UK eBook orders placed after 5pm on the Friday 26th May will not be processed until Tuesday 30th May. UK eBook orders will be processed as normal.

Hide this message

Winning Legal Business from Medium-Sized Companies

Image not available lge

ISBN13: 9781907787478
Published: March 2011
Publisher: Ark Group
Country of Publication: UK
Format: Paperback
Price: £199.00



Despatched in 2 to 4 days.

Number of Pages: 95

Medium-sized companies are the economic ‘bread and butter’ for many law firms. Yet, very few have a dedicated marketing strategy for targeting this vital clientele.

With rising competition from other law firms, professional service providers, banks, insurance companies, and a growing range of online and offline products now available to medium-sized companies, securing their business has never been tougher.

Managing Partner’s report on Winning Legal Business from Medium-Sized Companies offers unique insight into this crucial market and how to capitalise on it through the development of a tailored marketing strategy. Drawing on original research the report reveals:

  • The unique needs and expectations of medium-sized companies;
  • Who makes the decisions in buying legal services;
  • How they look for and then select law firms;
  • What kind of service they class as good or bad;
  • How to approach key decision makers and what not to do;
  • The key communication, marketing and business development tools available, including: newsletters, websites, social media, PR, speaking engagements and press coverage; and
  • How to avoid the common pitfalls when marketing to medium-sized companies.
Genuine accounts are featured from key decision-makers in a range of medium-sized companies on how they purchase legal services, along with the perspectives of leading law firm marketing heads and managing partners.

You will also find useful appendices including: marketing checklists and questionnaires, and a sample marketing plan for targeting medium-sized companies and clients.

Winning Legal Business from Medium-Sized Companies will help you build a competitive marketing strategy to successfully target this crucial market.