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Vol 21 No 10 Oct/Nov 2016

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International Advertising Law: A Practical Global Guide


ISBN13: 9781909416048
Published: May 2014
Publisher: Globe Law and Business
Country of Publication: UK
Format: Hardback
Price: £135.00



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Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation.

Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition.

International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).

Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, International Advertising Law includes chapters from leading experts in over 30 jurisdictions. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising.

Subjects:
Consumer Law, Media and Entertainment Law
Contents:
Introduction
Argentina
Australia
Austria
Belgium
Brazil
Canada
China
Czech Republic
Denmark
France
Germany
Greece
Hong Kong
Hungary
India
Ireland
Italy
Japan
Latvia
Mexico
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
Switzerland
United Kingdom
United States
About the authors