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Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation.
Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition.
International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).
Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, International Advertising Law includes chapters from leading experts in over 30 jurisdictions. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising.