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Vol 23 No 5 May/June 2018

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Drafting Commercial Agreements

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This book is now Out of Print.
A new edition has been published, the details can be seen here:
International Advertising Law 3rd ed isbn 9789041159519

Advertising Law in Europe and North America 2nd ed

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ISBN13: 9789041106469
ISBN: 9041106464
New Edition ISBN: 9789041159519
Published: April 1999
Publisher: Kluwer Law International
Country of Publication: The Netherlands
Format: Hardback
Price: Out of print

Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of this publication is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly.;Meeting the practical needs of advertisers engaged in multi-national marketing, it seeks to provide lawyers and laypersons alike with orientations in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU), the EU itself, Switzerland, Norway, and the Member States of the North Atlantic Free Trade Area (Canada, Mexico, and the United States). Each of the country chapters is written by a practitioner from that jurisdiction.

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Introduction: legal framework; sources of law; constitutional protections; Luxembourg (Belgium only); Scotland and Northern Ireland (United Kingdom only). The substantive law regulating advertising A - controls on methods of advertising: identification of advertising; direct marketing; prize competitions; promotional gifts; television and radio advertising; outdoor advertising. The substantive law regulating advertising B - controls on content of advertising: mandatory use of ... language (Belgium, Canada, France, Mexico only); price advertising; sales; prohibition of misleading advertising; comparative advertising; advertising using product tests; environmental claims.