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The role of intellectual property rights in merger control procedures has not received the attention it warrants. Most research has focused on the assessment of intellectual property rights in anticompetitive conducts rather than on how a firm can monopolise a market by accumulating such assets.
This is despite the fact that access to such assets, whether used or unused, is often a key factor, if not the only one, motivating mergers. This book, the first to address trademarks and brands from the perspective of merger control procedure, studies the legal issues of the topic.
The author’s thorough and critical approach addresses topics such as:-
As the first detailed analysis of the role of trademarks and brands in the assessment of mergers, this book constitutes a deep and illuminating answer to the uncertainties regarding the outcomes of the assessment of mergers that derive from the ‘more economic approach’ prevailing in European Union Law.
It cannot fail but capture the interest of practitioners, businesspeople and academics whose work involves competition and intellectual property.This book is based on a doctoral thesis of the University of Zurich. The dissertation was awarded the Issekutz Preis 2015 and the Annual Award 2016 of the Faculty of Law of the University of Zurich.