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LinkedIn and blogs have exploded in popularity over the last few years, due in large part to their power to help professionals identify, qualify, and engage new clients. In this book, Adrian Dayton (author of Social Media for Lawyers: Twitter Edition and weekly columnist for the National Law Journal) and Amy Knapp (managing director of Knapp Marketing, with a dozen years of experience in business consulting to law firms) join forces to create a map for lawyers and law firms to exploit these two powerful tools.