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Character Merchandising 2nd ed

John N. Adams

ISBN13: 9780406077677
ISBN: 0406077673
New Edition ISBN: 9781845922382
Previous Edition ISBN: 0406081387
Published: September 1996
Publisher: LexisNexis Butterworths
Country of Publication: UK
Format: Hardback
Price: Out of print



Out Of Print

Addressing the legislative developments which have occured in character merchandising, notably the copyright Designs and Patents Act 1988 and the Trademarks Act 1994, this edition examines the important issues to be considered by the owners and the licensee.

Contents:
Acquisitions of merchandising rights. Copyright and registered designs. Trade marks. Subsistence of copyright and international aspects of copyright and trade marks. Passing off and unfair competition. Other possible sources of protection. Setting up the licensing programme. Licensing. Liability for defective products. Competition law. Protecting merchandising rights.