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Vol 22 No 4 April/May 2017

Book of the Month

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Whistleblowing: Law and Practice

Price: £175.00

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Protecting Your Company's Intellectual Property

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Deborah E. BouchouxInstructor, Georgetown University, USA

ISBN13: 9780814406014
ISBN: 0814406017
Published: June 2001
Publisher: Amacom
Format: Hardback
Price: £18.99

Despatched in 3 to 5 days.

This is a detailed look at how to protect the four key areas of ""intellectual property"": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset.;In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to ""enhance"" the value of their ""property"". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.

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