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Vol 21 No 10 Oct/Nov 2016

Book of the Month

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Criminal Injuries Compensation Claims

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Trademark Valuation: A Tool for Brand Management 2nd ed

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ISBN13: 9781118245262
Previous Edition ISBN: 0471141127
Published: December 2013
Publisher: John Wiley & Sons Ltd
Country of Publication: USA
Format: Hardback
Price: £70.00



Despatched in 4 to 6 days.

This book is a practical and useful resource for valuing trademarks. The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential. Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations. Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations.