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Vol 23 No 5 May/June 2018

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Drafting Commercial Agreements

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Deceptive Advertising (eBook)

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Jef I. RichardsUniversity of Texas, Austin, USA

ISBN13: 9781135437015
ISBN: 0805806490
Published: June 1992
Publisher: Lawrence Erlbaum Associates, Inc
Format: eBook (ePub)
Price: £29.99 + £6.00 VAT
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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

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