Wildy logo
(020) 7242 5778

Wildy’s Book News

Book News cover photo

Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...

Secondhand & Out of Print

Browse Secondhand Online


Managing Intellectual Assets in the Digital Age

Image not available lge

ISBN13: 9781580533591
ISBN: 1580533590
Published: April 2003
Publisher: Artech House Books
Format: Hardback
Price: £66.00

Written for technology professionals and business managers/owners alike, this is a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It addresses the management of both traditional intellectual property and the broader set of knowledge assets in a single resource. The author seeks to present these subjects in a style designed for a wide range of practitioners who are not intellectual property or knowledge management specialists, and he approaches the challenge of managing these assets from a multidisciplinary perspective.

Image not available lge
Introduction: Overview of Intellectual Property and Knowledge Assets. Traditional Software Protection Strategies. Open Source: An Alternative Model. Trademark Protection Online. Protecting ""Look and Feel"" of Online Content. Managing Digital Media. The Challenge of Peer-to-Peer and Distributed Computing. Property Law & Commercial Transactions Law Applied to Digital Content. Controls on Technology Development and Transfer. Valuing and Managing Knowledge Assets. Principles for Managing Intellectual Property and Knowledge Assets.