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Providing practical business advice for lawyers who want to better utilise Internet marketing, this guide is designed to help large law firms and individual lawyers alike create and maintain web sites that are powerful business tools. Focusing on the importance of targeting Internet and technology efforts toward a well-defined market and providing that market with substantial legal content, the book also pays special attention to measuring the costs and benefits of advertising on the Internet and effectively promoting legal web sites. Unlike many instructional Internet books, this book is lawyer-specific and geared to help law firms design legal web sites that are a profitable blend of business and technology.