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This new, expanded, and revised edition will help you master the creative marketing solutions you need. It's packed with practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help you implement a successful, multi-faceted, and profit-enhancing marketing program in your firm. This definitive marketing resource features approaches and insights from the country's top legal marketers on many topics - from strategic planning and public relations to Internet marketing and market research. Stop ""marketing by accident"" or ""client development by chance"" - and take charge of your practice, by implementing the clear and effective marketing strategies found in this book! Accompanying CD-ROM contains a wealth of checklists, a sample Strategic Marketing Plan, and much more!