In a low growth, low demand market where competition is only getting fiercer, holding on to clients has to be every law firm’s priority. And when it comes to client loyalty, legal expertise and a strong track record of results just aren’t enough. They are, in fact, just table stakes for any firm that seeks to compete on a more sustainable platform than price. What sets a firm apart in today’s market are the intangibles: empathy, inimitable client experience, and the sort of value that doesn’t show up on the bill.
With contributions from a wide range of authors working within legal services and beyond, Optimizing Client Service examines how legal services firms can achieve competitive differentiation through outstanding client service, including: designing and implementing a robust, business-wide client feedback program; developing their understanding of the client experience; and innovating in its truest sense, to deliver empathetic, valuable service.
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