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Vol 21 No 9 Sept/Oct 2016

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Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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The Dynamics of Regulation

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George GantziasCity University, London

ISBN13: 9781840140859
ISBN: 1840140852
Published: May 2001
Publisher: Ashgate Publishing Ltd
Format: Hardback
Price: Out of print

The new technologies and the liberalization of the broadcasting and telecommunications market, together with the digitalization and globalization of new services have challenged irrevocably not only the traditional markets and instructional structures but also the legal systems of broadcasting and telecommunication sectors in the 21st century. This text examines and analyzes how regulations have been developed mainly at national level, and in particular the regulation of British broadcasting and television advertising in the deregulation/re-regulation and liberalization era. It takes into account changes in digital broadcasting and telecommunication by pointing out that convergence is the process through which broadcasting, telecommunication, press and information sectors are transformed into new sectors (info-com arteries, info-com products, info-com services and info-com content) in order to be fully compatible with the emerging new info-communication industry in the digital transformation and info-communication era.;It also recommends a new definition and a set of global principals of public interest in info-communication policy, together with the regulatory model process and product regulation as useful analytical tools for future research projects on the dynamics of regulation and the emerging new info-communication policy in the 21st century.

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Introduction: theories of regulation, the public interest and info-com policy - the 21st century convergence vision for info-com policy.
Part 1 Regulation, regulatory authorities and the public interest - British broadcasting and advertising regulation policy: resistance to Americanization by local/national broadcasting policy - the case of the British broadcasting model; commercial broadcasting and advertising - legislation, regulation and regulatory authorities, 1954-72; reforming regulation policy and legislation in broadcasting - 1972-80; liberalisation, control and resistance - new media and the public interest, in British broadcasting advertising.
Part 2 The dynamics of regulation and the public interest in the deregulation/re-regulation and liberalisation era: the dynamics of regulatory activity - control and resistance, the three broadcasting paradigms - unitary, semidetached and detached; more of less regulation in the 1990s - the paradox and the problems in British broadcasting; how process regulation works in practice - the case study of regulation of female sanitary protection (San-pro) advertising on television.
Part 3 Global/regional control and resistance: global/regional forces in regulation of television advertising - consumer protection versus freedom of commercial speech in Europe; conclusion - regulation as a positive force to resist global disorder - the 21st-century vision is the info-com society.