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Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today. With eight detailed precedents each with full explanatory material, plus case studies.
Brands: Law, Practice and Precedents is a highly practical and unique publication, and the book includes a CD-ROM containing the precedents.