Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 23 No 5 May/June 2018

Book of the Month

Cover of Drafting Commercial Agreements

Drafting Commercial Agreements

Price: £110.00

Offers for Newly Called Barristers & Students

Special Discounts for Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


Lowe legislation jp
Sealy millman 2018 jp
Desmith out now
Luba housing
Biall2018b
Smpc30unti31jul

Brands: Law, Practice and Precedents


ISBN13: 9781846611025
Published: March 2008
Publisher: LexisNexis Butterworths
Country of Publication: UK
Format: Hardback & CD-ROM
Price: Out of print



Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today. With eight detailed precedents each with full explanatory material, plus case studies.

Brands: Law, Practice and Precedents is a highly practical and unique publication, and the book includes a CD-ROM containing the precedents.

Subjects:
Intellectual Property Law
Contents:
What is a brand?
Legal aspects of brands: overview
Background law
Creation strategies
Management strategies
Protection strategies
Valuation and taxation of brands, goodwill and intellectual property
Brand exploitation