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Vol 23 No 5 May/June 2018

Book of the Month

Cover of Drafting Commercial Agreements

Drafting Commercial Agreements

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Brands: Law, Practice and Precedents

ISBN13: 9781846611025
Published: March 2008
Publisher: LexisNexis Butterworths
Country of Publication: UK
Format: Hardback & CD-ROM
Price: Out of print

Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today. With eight detailed precedents each with full explanatory material, plus case studies.

Brands: Law, Practice and Precedents is a highly practical and unique publication, and the book includes a CD-ROM containing the precedents.

Intellectual Property Law
What is a brand?
Legal aspects of brands: overview
Background law
Creation strategies
Management strategies
Protection strategies
Valuation and taxation of brands, goodwill and intellectual property
Brand exploitation