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Vol 23 No 6 June/July 2018

Book of the Month

Cover of Drafting Commercial Agreements

Drafting Commercial Agreements

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Data protection handbook

Commercial Exploitation of Intellectual Property

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Hilary PearsonBarrister of the Middle Temple, Clifford MillerBarrister and Lecturer/Examiner on B.Eng courses in the Department of Computing, Imperial College

ISBN13: 9781854310446
ISBN: 1854310445
Published: October 1990
Publisher: Oxford University Press
Country of Publication: UK
Format: Paperback
Price: Out of print

This text aims to provide an understanding of the commercial value of intellectual property rights and how they can be exploited. Whilst explaining the technical legal concepts in layman's language without sacrificing simplicity for depth, advice is given on how to avoid problems.;

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Part 1 Basic concepts: confidential information and trade secrets
brand, product and business
name and images protection
protecting inventions
damages, injunctions and other remedies
competition law.
Part 2: selecting appropriate intellectual property rights
business approaches to using intellectual property
discouraging infringement
litigation to protect intellectual property
licensing and distribution
selling intellectual property
avoiding problems with other people's rights.