Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 21 No 10 Oct/Nov 2016

Book of the Month

Cover of Criminal Injuries Compensation Claims

Criminal Injuries Compensation Claims

Price: £99.95

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


Commercial Exploitation of Intellectual Property

Image not available lge
Hilary PearsonBarrister of the Middle Temple, Clifford MillerBarrister and Lecturer/Examiner on B.Eng courses in the Department of Computing, Imperial College

ISBN13: 9781854310446
ISBN: 1854310445
Published: October 1990
Publisher: Oxford University Press
Country of Publication: UK
Format: Paperback
Price: Out of print



This text aims to provide an understanding of the commercial value of intellectual property rights and how they can be exploited. Whilst explaining the technical legal concepts in layman's language without sacrificing simplicity for depth, advice is given on how to avoid problems.;

Image not available lge
Contents:
Part 1 Basic concepts: confidential information and trade secrets
copyright
designs
brand, product and business
name and images protection
protecting inventions
damages, injunctions and other remedies
competition law.
Part 2: selecting appropriate intellectual property rights
business approaches to using intellectual property
discouraging infringement
litigation to protect intellectual property
licensing and distribution
selling intellectual property
avoiding problems with other people's rights.