Wildy logo
(020) 7242 5778

Wildy’s Book News

Book News cover photo

Vol 22 No 4 April/May 2017

Book of the Month

Cover of Whistleblowing: Law and Practice

Whistleblowing: Law and Practice

Price: £175.00

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...

Secondhand & Out of Print

Browse Secondhand Online


UK Public Holiday May 2017

Wildy's will be closed on Monday 29th May and will re-open on Tuesday 30th May.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual Credit Cards will not be charged until the order is processed and ready to despatch.

Any non-UK eBook orders placed after 5pm on the Friday 26th May will not be processed until Tuesday 30th May. UK eBook orders will be processed as normal.

Hide this message

From Privacy Toward a New Intellectual Property Right in Persona

Image not available lge

ISBN13: 9789041103550
ISBN: 9041103554
Published: February 1997
Publisher: Kluwer Law International
Format: Paperback
Price: £158.00

Despatched in 11 to 13 days.

A study of the controversial ""right"" of persons to control the commercial use of their likeness, name, voice and other identifying indicia. In the first part, the author describes the right of publicity in the US and the portrait right in the Netherlands, and discusse sother relevant theories, such as the right of privacy, copyright law, trademark law, and false advertising law. In the second part, an analysis is made of whether the right of publicity tort can be developed into a new intellectual property right; and the justifications and property nature of this intellectual property right is discussed, as well as its conflict with the principles of free trade and free speech. Finally, the author concludes that it is possible to define a new assignable and descendible intellectual property right in which the principles of free trade and free speech are integrated - the ""right of persona"".

Image not available lge