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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

ISBN13: 9789067047920
Published: November 2011
Publisher: T.M.C. Asser Press
Country of Publication: The Netherlands
Format: Hardback
Price: £153.00

Despatched in 9 to 11 days.

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport.

A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book.

This book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues.

With so much money at stake in sports marketing, this book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Sports Law

Series: ASSER International Sports Law

Leading Cases in Sports Law
Edited by: Jack Anderson
ISBN 9789067049085
Published April 2013
T.M.C. Asser Press
Introduction to International and European Sports Law ISBN 9789067048514
Published May 2012
T.M.C. Asser Press
Lex Sportiva: What is Sports Law? ISBN 9789067048286
Published March 2012
T.M.C. Asser Press
CAS and Football: Landmark Cases ISBN 9789067048071
Published January 2012
T.M.C. Asser Press
Sports Betting: Law and Policy ISBN 9789067047982
Published December 2011
T.M.C. Asser Press