Wildy logo
(020) 7242 5778
enquiries@wildy.com

Wildy’s Book News

Book News cover photo

Vol 21 No 11 Nov/Dec 2016

Book of the Month

Cover of Criminal Injuries Compensation Claims

Criminal Injuries Compensation Claims

Price: £99.95

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...


Secondhand & Out of Print

Browse Secondhand Online

Read More...


Ambush Marketing and the Mega-event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events


ISBN13: 9789067048637
Published: June 2012
Publisher: T.M.C. Asser Press
Country of Publication: The Netherlands
Format: Hardback
Price: £180.00



Despatched in 8 to 10 days.

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.

It examines ambush marketing of events and the law's treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation.

It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory 'association rights' to mega-events, and considers potential future developments in respect of the law's treatment of mega-event commercialisation.

It is valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; and civil rights organisations.

Subjects:
Intellectual Property Law, Sports Law
Contents:
Introduction: 'Two million reasons not to wear Reebok'.- The Commercial Monopoly in Sports Mega-Events.- Ambush Marketing of Sports Mega-Events.- Harnessing Special Laws to Protect Commercial Rights to Events.- Mega-Event Rights Protection and Intellectual Property Laws.- the legitimacy of 'IP+' event protection in light of the traditional theories of IP law.- Mega-Event Rights Protection and Competition (Antitrust) Laws.- Mega-Event Commercial Rights Protection and Human Rights.- Jumping on the Brand Wagon: 'Association Rights' and the Thematic Space of the Sports Mega-Event.- In Defence of the Monopoly? Conclusions.

Series: ASSER International Sports Law

Leading Cases in Sports Law
Edited by: Jack Anderson
ISBN 9789067049085
Published April 2013
T.M.C. Asser Press
£117.00
Introduction to International and European Sports Law ISBN 9789067048514
Published May 2012
T.M.C. Asser Press
£117.00
Lex Sportiva: What is Sports Law? ISBN 9789067048286
Published March 2012
T.M.C. Asser Press
£126.00
CAS and Football: Landmark Cases ISBN 9789067048071
Published January 2012
T.M.C. Asser Press
£90.00
Sports Betting: Law and Policy ISBN 9789067047982
Published December 2011
T.M.C. Asser Press
£180.00
Sports Marketing Agreements: Legal, Fiscal and Practical Aspects ISBN 9789067047920
Published November 2011
T.M.C. Asser Press
£153.00