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Vol 21 No 9 Sept/Oct 2016

Book of the Month

Cover of Goode on Commercial Law

Goode on Commercial Law

Edited by: Ewan McKendrick
Price: £170.00

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From Ideas to Assets

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ISBN13: 9780471400684
ISBN: 0471400688
Published: February 2003
Publisher: John Wiley & Sons Ltd
Country of Publication: USA
Format: Hardback
Price: Out of print

In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.

From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.

The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors.;This is not a textbook or a stock-picking manual.

From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.

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Intellectual Property Law, Other Jurisdictions , USA
Foreword - John B. Jones, Jr. Managing. Director, Salomon Smith Barney. Introduction -- New Foundations, New Frontiers - Bruce Berman. Part I - IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY. Intellectual Property "101" - What Executives and Investors Need to Know about Patent Rights & Strategy (H. Jackson Knight, DuPont). How to "Read" a Patent - Understanding the Language of Proprietary Rights (Walter G. Hanchuk, Morgan & Finnegan). Capturing Innovation: Turning Intellectual Assets Into Business Assets (Jeffrey L. Brandt, former senior IP advisor at Priceline.com, IBM, GE). Clarifying Intellectual Property Rights for the New Economy (Margaret Blair, Professor, Georgetown University, Gary Hoffman, Dickstein Shapiro). Part II - EXPLOITING INTELLECTUAL PROPERTY Managing IP Financial Assets: Principles from the Securities Markets (Alexander K. Arrow, MD, CFA, The Patent & Licensing Exchange). The Process Laboratory: Developing Business-Driven Patents in the Information Age (James Jorasch, Director of Research, Walker Digital). Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank (James Malackowski & David Wakefield, VIGIC Services). From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research (Columbia University licensing division founder Jack Granowitz is interviewed by Bruce Berman). Making Innovation Pay: Aligning Patent Rights with Business Strategy (Stephen P. Fox, Director of IP, & Guy J. Kelley, Hewlett Packard). Patent "Brands": Positioning IP for Shareholder Value (Bruce Berman, Brody Berman Associates & James D. Woods, Deloitte & Touche). New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage (Jeffrey D. Weedman, VP External Business Development, Procter & Gamble). Part III - MEASURING INTELLECTUAL PROPERTY PERFORMANCE Measuring Intellectual Property Portfolio Performance (Walter Bratic, Vice Chairman and Managing Director, InteCap, Inc., Brent Bersin & Paul Benson) IP Leverage: Facilitating Corporate Value Creation (Russell L. Parr, Intellectual Property Research Associates). Using Patent Indicators to Predict Stock Portfolio Performance (Francis Narin, Patrick Thomas and Anthony Breitzman, CHI Research) Patenting Activity as an Indicator of Revenue Growth: Five Industries (Darlene Slaughter, IFI CLAIMS) The Economics of Patent Litigation (Samson Vermont, Hunton & Williams) Avoiding Transaction Peril: Value-Based IP Due Diligence (Mark Haller, Partner, Financial Advisory Services, PricewaterhouseCoopers, Edward Gold & Brian Blonder) Leveraging Brand to Generate Value (Jeffrey Parkhurst, Director of Brand Valuation, Interbrand, Inc.) Part IV - INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE The Basics of Financing Intellectual Property Royalties (Joseph A. Agiato, Licent Capital) Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective (Jay H. Eisbr