Wildy logo
(020) 7242 5778

Wildy’s Book News

Book News cover photo

Vol 22 No 3 March/April 2017

Book of the Month

Cover of Company Directors: Duties, Liabilities and Remedies

Company Directors: Duties, Liabilities and Remedies

Edited by: Simon Mortimore
Price: £225.00

Pupillage & Student Offers

Special Discounts for Pupils, Newly Called & Students

Read More ...

Secondhand & Out of Print

Browse Secondhand Online


UK Public Holiday May 2017

Wildy's will be closed on Monday 1st May and will re-open on Tuesday 2nd May.

Online book orders received during the time we are closed will be processed as soon as possible once we re-open on Tuesday.

As usual Credit Cards will not be charged until the order is processed and ready to despatch.

Any non-UK eBook orders placed after 5pm on the Friday 28th April will not be processed until Tuesday 2nd May. UK eBook orders will be processed as normal.

Hide this message

The Commercial Appropriation of Personality

Image not available lge

ISBN13: 9780521052528
Published: February 2008
Publisher: Cambridge University Press
Country of Publication: UK
Format: Paperback reissue
Price: £43.99
Hardback edition , ISBN13 9780521800143

This is a Print On Demand Title.
The publisher will print a copy to fulfill your order. Books can take between 1 to 3 weeks. Looseleaf titles between 1 to 2 weeks.

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorised commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a new remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to new commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

Image not available lge
Intellectual Property Law
Part I. A Framework: 1. The problem of appropriation of personality
Part II. Economic Interests and the Law of Unfair Competition: 2. Introduction; 3. Statutory and extra-legal remedies; 4. Goodwill in personality: the tort of passing off in English and Australian law; 5. Unfair competition and the doctrine of misappropriation
Part III. Dignitary Interests: 6. Introduction; 7. Privacy and publicity in the United States; 8. Privacy interests in English law; 9. Interests in reputation
Part IV. Pervasive Problems: 10. Property in personality; 11. Justifying a remedy for appropriation of personality
Part V. Conclusions: 12. The autonomy of appropriation of personality.