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Vol 22 No 2 Feb/March 2017

Book of the Month

Cover of Spencer Bower: Reliance-Based Estoppel

Spencer Bower: Reliance-Based Estoppel

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The Commercial Appropriation of Personality

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ISBN13: 9780521052528
Published: February 2008
Publisher: Cambridge University Press
Country of Publication: UK
Format: Paperback reissue
Price: £43.99
Hardback edition , ISBN13 9780521800143

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Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorised commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a new remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to new commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

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Intellectual Property Law
Part I. A Framework: 1. The problem of appropriation of personality
Part II. Economic Interests and the Law of Unfair Competition: 2. Introduction; 3. Statutory and extra-legal remedies; 4. Goodwill in personality: the tort of passing off in English and Australian law; 5. Unfair competition and the doctrine of misappropriation
Part III. Dignitary Interests: 6. Introduction; 7. Privacy and publicity in the United States; 8. Privacy interests in English law; 9. Interests in reputation
Part IV. Pervasive Problems: 10. Property in personality; 11. Justifying a remedy for appropriation of personality
Part V. Conclusions: 12. The autonomy of appropriation of personality.