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Vol 22 No 10 Oct/Nov 2017

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Trade Marks and Brands: An Interdisciplinary Critique

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Edited by: Lionel Bently, Jennifer Davis, Jane C. Ginsburg

ISBN13: 9780521889650
Published: June 2008
Publisher: Cambridge University Press
Country of Publication: UK
Format: Hardback
Price: £93.00
Paperback edition , ISBN13 9780521187923



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Recent developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: What is a trade mark? What does it do? What should be the scope of its protection?

This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers’ and non-lawyers’ perspectives, so that each commentator addresses and critiques his or her counterpart’s analysis.

The perspectives of non-legal fields are intended to enrich legal academics’ and practitioners’ reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

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Subjects:
Intellectual Property Law
Contents:
Part I. Legal and Economic History;
1. The Making of Modern Trade Mark Law: The Construction of the Legal Concept of Trade Mark (1860–1980) Lionel Bently
2. The Making of Modern Trade Mark Law: The U.K., 1860–1914. A Business History Perspective David Higgins
Part II. Current Positive Law in the E.U. and the U.S.;
3. Between a Sign and a Brand: Mapping the Boundaries of a Registered Trade Mark in European Union Trade Mark Law Jennifer Davis
4. “See Me, Feel Me, Touch Me, Hea[r] Me” (and maybe smell and taste me too): I Am a Trademark – A U.S. Perspective Jane C. Ginsburg
Part III. Linguistics;
5. ‘How Can I Tell the Trade Mark on a Piece of Gingerbread from All the Other Marks on It?’ Naming and Meaning in Verbal Trade Mark Signs Alan Durant
6. What Linguistics Can Do For Trade Mark Law Graeme Dinwoodie
Part IV. Marketing: 7. Brand Culture: Trade Marks, Marketing and Consumption Jonathan Schroeder;
8. Images in Brand Culture: Responding Legally to Professor Schroeder’s Paper David Vaver
Part V. Sociology;
9. Trade Mark Style as a Way of Fixing Things Celia Lury
10. The Irrational Lightness of Trade Marks: a Legal Perspective Catherine Ng
Part VI. Law and Economics;
11. A Law and Economics Perspective on Trade Marks Andrew Griffiths
12. The Economic Rationale of Trademarks: An Economist’s Critique Jonathan Aldred
Part VII. Philosophy;
13. Trade Marks as Property: A Philosophical Perspective Dominic Scott, Alex Oliver and Miguel Ley Pineda
14. An Alternative Approach to Dilution Protection: A Response to Scott, Oliver and Ley Pineda Michel Spence
Part VIII. Anthropology;
15. An Anthropological Approach to Transactions Involving Names and Marks, Drawing on Melanesia James Leach
16. Traversing the Cultures of Trade Mark Sphere: Observations on the Anthropological Approach of James Leach Megan Richardson
Part IX. Geography;
17. Geographical Indications: Not All Champagne and Roses Bronwyn Parry
18. (Re)Locating Geographical Indications: A Response to Bronwyn Parry Dev Gangjee.

Series: Cambridge Intellectual Property and Information Law

Copyright Exhaustion: Law and Policy in the United States and the European Union ISBN 9781107193680
To be published March 2018
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£85.00
Trade Secrets and Employee Mobility: In Search of an Equilibrium ISBN 9781108424226
To be published February 2018
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£95.00
The Copyright/Design Interface: Past, Present and Future ISBN 9781107198678
To be published January 2018
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£95.00
Injunctions Against Intermediaries in the European Union: Accountable but Not Liable? ISBN 9781108415064
To be published November 2017
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£85.00
Patent Intensity and Economic Growth ISBN 9781107098909
To be published November 2017
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£95.00
The Right to Privacy: Origins and Influence of a Nineteenth Century Idea ISBN 9781108419697
Published September 2017
Cambridge University Press
£85.00
Plants, People and Practices: The Nature and History of the Upov Convention ISBN 9781107126497
Published April 2017
Cambridge University Press
£79.99
Plants, People and Practices: The Nature and History of the Upov Convention (eBook) ISBN 9781108158008
Published April 2017
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Copyright and International Negotiations: An Engine of Free Expression in China? ISBN 9781107163454
Published April 2017
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£69.99
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£56.00 + £11.20 VAT
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£69.99
Comparative Defamation and Privacy Law ISBN 9781107123649
Published April 2016
Cambridge University Press
£79.99
Film Copyright in the European Union 2nd ed ISBN 9781107120747
Published April 2016
Cambridge University Press
£89.99
International Copyright and Access to Knowledge ISBN 9781107023062
Published February 2016
Cambridge University Press
£69.99
Conflicts in the Knowledge Society: The Contentious Politics of Intellectual Property ISBN 9781107542525
Published July 2015
Cambridge University Press
£23.99
£26.99
Relocating the Law of Geographical Indications ISBN 9781107542655
Published June 2015
Cambridge University Press
£26.99
Test Tubes for Global Intellectual Property Issues: Small Market Economies ISBN 9781107013148
Published June 2015
Cambridge University Press
£72.00
Media Freedom as a Fundamental Right ISBN 9781107098954
Published May 2015
Cambridge University Press
£82.00
Law and Creativity in the Age of the Entertainment Franchise ISBN 9781107039896
Published November 2014
Cambridge University Press
£77.00
£77.00
The Evolution and Equilibrium of Copyright in the Digital Age ISBN 9781107062566
Published August 2014
Cambridge University Press
£77.00
New Frontiers in the Philosophy of Intellectual Property ISBN 9781107416895
Published July 2014
Cambridge University Press
£26.99
Intellectual Property at the Edge ISBN 9781107034006
Published June 2014
Cambridge University Press
£82.00
Intellectual Property, Indigenous People and their Knowledge ISBN 9781107055339
Published June 2014
Cambridge University Press
£67.00
Emerging Challenges in Privacy Law: Comparative Perspectives ISBN 9781107041677
Published April 2014
Cambridge University Press
£77.00
Internet Privacy Rights: Rights to Protect Autonomy ISBN 9781107042735
Published March 2014
Cambridge University Press
£77.00
Concepts of Property in Intellectual Property Law ISBN 9781107041820
Published September 2013
Cambridge University Press
£77.00
Conflicts in the Knowledge Society: The Contentious Politics of Intellectual Property ISBN 9781107036420
Published April 2013
Cambridge University Press
£82.00
£88.00
New Frontiers in the Philosophy of Intellectual Property ISBN 9781107009318
Published July 2012
Cambridge University Press
£88.00
£93.00
The Law of Reputation and Brands in the Asia Pacific ISBN 9781107017726
Published March 2012
Cambridge University Press
£76.00
Relocating the Law of Geographical Indications ISBN 9780521192026
Published February 2012
Cambridge University Press
£88.00
£77.00
Software and Patents in Europe ISBN 9780521329620
Published June 2011
Cambridge University Press
£30.99
Trade Marks and Brands: An Interdisciplinary Critique ISBN 9780521187923
Published January 2011
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£40.99
Copyright and Piracy: An Interdisciplinary Critique ISBN 9780521193436
Published October 2010
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Copyright Exceptions: The Digital Impact ISBN 9780521123440
Published December 2009
Cambridge University Press
£59.99
£88.00
The Making of Modern Intellectual Property Law ISBN 9780521057134
Published May 2008
Cambridge University Press
£30.99
The Commercial Appropriation of Personality ISBN 9780521052528
Published February 2008
Cambridge University Press
£43.99
The Legal Protection of Databases ISBN 9780521049450
Published January 2008
Cambridge University Press
£50.00
Copyright and Multimedia Products ISBN 9780521049481
Published January 2008
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£39.99
Software and Patents in Europe ISBN 9780521868396
Published October 2007
Cambridge University Press
£88.00
Copyright Exceptions: The Digital Impact ISBN 9780521847261
Published February 2005
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£103.00
The Legal Protection of Databases ISBN 9780521802574
Published June 2003
Cambridge University Press
£103.00
The Commercial Appropriation of Personality ISBN 9780521800143
Published March 2003
Cambridge University Press
£93.00
Copyright and Multimedia Works ISBN 9780521808194
Published August 2001
Cambridge University Press
£108.00
The Making of Modern Intellectual Property Law ISBN 9780521563635
Published August 1999
Cambridge University Press
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